PRODUCTS & CAPABILITIES
Products > Data Processing
DATA PROCESSING
AKA Direct Marketing provides a full suite of data processing solutions. We are fully conscious that the deliverability of our clients' mailing pieces is of paramount importance. Further, the USPS mandates that certain processes be performed on every mailing prior to its entry into the mail system.
What follows is a description of some of the processing services we provide for our clients.
| CASS |
Provides address hygiene processing and adds automation, carrier route, and line of travel values to address lists. |
| DPV |
or "delivery point verification" is a USPS certified process for determining if an address is actually deliverable. |
| LACS |
or "locatable address correction system" is another process certified by the USPS. It changes old rural route addresses into the newer "911" locatable addresses. |
| LIST DUPLICATION |
List reduplication processes on as many levels as you desire. |
| POSTAL SORTATION |
Pay less for your mail. Presorting, automating, commingling, and bulk mail center processing all add to your bottom line. |
| NCOA |
Huge portions of the population move every year. Keep your house file up-to-date and your acquisition efforts profitable by updating addresses at least twice a year. Move update verification will soon be mandatory for automation postal discounts on virtually all classes of mail. |
| DECEASED FILE PROCESSING |
An excellent house file process. Avoid offending donors / buyers and the waste of important marketing resources. |
| MAIL PREFERENCE SERVICE |
People who do not want mail... don't waste your acquisition funds mailing to them. We can remove them - no charge. |
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